The step by step things that have served to win the SEO contest Uwelcome2019.
I knew my main assets were two:
Good SEO on page.
My ability to connect with people and my community.
Well it’s true that when I wrote the opening article (2,500 words) back on day 8, I had no illusions about winning.
I had illusions, but I saw it as something impossible… until with the first indexing, Google put me on the 12th.
That’s when I said: cunt, maybe we can do something 😉
The second week was chaotic, there was that “Google Dance” that made one day on the 13th and the next day on the 34th.
I stopped to think about why this was happening, and I concluded that Google didn’t know what it was about “Uwelcome2019 rules and not the panda”.
I retouched the post and put more content in it, adding a lot of “SEO contest”.
Later on Google didn’t move the positions so much because it already knew what the story was about, but it still didn’t get into TOP10…
It was time to recognize that without the linkbuilding I was not going to do much and I got fully into it.
That’s how I managed to get into the 8th place one day.
I put text updates up to 4,000 words and more images.
I asked for links from their blogs to the post to my subscribers (in a segmented way) and fellow bloggers.
I also contacted Prensalink, a company that sells links in digital media and websites of that style.
They were very nice to me and so as not to “buy” the links, I reached an agreement with them to put some in exchange for a collaboration with them.
I would use what they offer again on another occasion even if I had to pay for it, because it certainly helped me a lot.
But this time it was more of an exchange of services. (Again know how to deal with people)
All this made me enter the TOP3 in 3 days.
Just about that time, my friend Rubén Alonso offered (without me asking for it) to put me a 301 redirection from the post with which he participated and that I considered without options.
For those of you who don’t know what it is (I didn’t know it well until the contest) it’s about redirecting one URL to another, passing on its authority and that of its links to the destination URL.
I think that’s what made me rank 2.
There I stayed on Friday and Saturday, without being able to go to number 1 that almost the whole contest were Blog-SEO.
I take this opportunity to congratulate you once again for the piece of contest you have done.
I tell the story in the video, but again he came out offering me a 301 from its URL.
I didn’t stay still either, that day in the afternoon I made the “crazy ideas” to the desperate you can see in point 8 of this post, at the end.
Things I didn’t know if they would do too much or too little, good or bad, but we had to give 100% until the last minute.
What was my surprise the morning of Sunday 25…
I wake up at 8 in the morning and see in the SEOBox that I am in FIFTH place.
I crapped on everything crappy, but when I calmed down I thought two things.
I still had the letter to redirect with 301 a powerful SEO post from my own domain.
Google had not yet indexed the changes of the previous afternoon, where I put the “END” in the title.
Well then breakfast and at 8:30 I go to the Google Search Console and manually index the URL of the SEO post of my domain, to get good 301 that we had done a few hours before but I think that still did not catch well.
Five minutes later I was about to re-index the URL from there but this time the same article with which it competed, to take the changes of yesterday, when I said … “I will update again from Chrome in incognito mode” …
When I did it and I saw that Google was already catching the last version of the post, with “FINAL” in the title and that it was in the number 1… my eyes became like plates.
Imagine the high.
It was only 3 and a half hours until the end and there had been “the assault” 😉
SEO Box kept showing me the fifth because it had the 7:50 update.
The following hours passed like days, and I swear to you that as I write it I remember and I get goose bumps.
Talking with my family, with Paul Benitez, with Ruben… burning whatsapp not to think about it.
But inevitably, updating the classification to see if it fell every 5 or 10 minutes.
That I did wrong, because the nerves and pressure made a dent in body and mind.
My tension went up and my head was like a bass drum… but the last few hours passed and nothing moved.
Really, a few hours to better forget them.
In the end, when at 12:00 pm everything ended and Dean Romero officially told me that he had done the check and that I was the winner of the contest …
It was like opening some floodgates, I began to cry without stopping releasing all the pressure I had accumulated.
It was added the theme that since the previous day had produced the first “comments” on social networks about me to be second, and in the later time when it was official and logically more were produced.
My fault for not turning off my mobile and going through everything, but the truth is that I screwed up.
Everything came together and I fell apart.
With the headache and thinking about what they were saying, I was not able to enjoy the moment.
I went to celebrate eating with my family and well, let’s say I was absent, I didn’t feel well at all.
Luckily, between the signs of support and the passing of a day of sleep, on Monday I was able to enjoy it and see everything in a different way.
I had fucking done it.
We had made it.
This isn’t a football world cup or a competition like that…
But it was an SEO contest where many people participated, very good people, and I had won the prize.
All the hours of work, of moving, the help of all the people, the power to make the donation… had been worth it.
Believe me, an SEO contest is fucked up, it’s like a war.
Negative SEO attacks, participants who join, criticisms of your person…. anything goes.
Within that “anything goes”, I can say I won:
Without getting thousands of artificial links through bots or how to do that.
Without making negative SEO attacks to lower other people.
Without joining with others to share the prize, who joined me was because they wanted to and without sharing the prize.
Simply as Luis M. Villanueva would say: I played with my weapons within the rules and did something a little better than the rest 🙂
Well, this whole thing that I just released to you is for you to know the process, the history of my participation.
Now we go with the 8 steps where I enter the detail of the most technical part.
PS: if you want to learn more about SEO with the techniques of some TOP10 in the contest, you can do it in this post by Dean Romero.
1- Take maximum care of the SEO on page.
From the first moment I was clear that my first trick was to create a great content and SEO on page.
Almost all I know about SEO on page are these actions of knowing where to put the keyword:
In the title of the post (preferably at the beginning)
In the URL of the post (preferably at the beginning)
In the meta-description of the post (SEO by Yoast helped me)
In the first paragraph and in bold (also as soon as possible)
In some H2 header (if possible the first one)
In some H3 header (if possible the first one)
Inside the body of the text but without going too far (about 1%)
In the “Alt” attribute of the images (with their variants)
In a video uploaded to Youtube (working the title and description)
If you do this right, you’ve already got a lot of points.
But of course, anyone can do that by practicing a little, I had to do many more things.
2- Take advantage of the authority that already has my domain.
I also knew from the beginning that with a new domain and without authority it would be almost impossible to arrive with options at the end, so I published the article inside my blog to get all the strength and authority of it.
In the first days of the contest not so much, although that’s how it got me into the 12th and then I was falling quite a few positions.
But in 25 days it gave me time to… understand the context, to know that “that” was about SEO, about a contest and about Uwelcome2019.
Also as I said about the domain itself, I used a 301 redirection from this post about SEO for WordPress.
3- Create a good network of internal links.
Something that I think very few have taken care of, some for lack of desire and others because they still did not have a “structure” to link to.
These are the techniques or ideas that I set in motion:
Create a simple post about Uwelcome2019.
Create another support post on Google Panda, and link both to the main one.
Put a link in the top menu of the blog.
Put a link in the sidebar, with a banner.
Put a link in my Home.
Put a link in the first paragraph of my best SEO post.
This creates a well thought-out, meaningful internal network that tells Google that this content is very relevant within my blog.
This is already a matter of work and time, but even if you do not know if it contributes much or little, everything adds up.
4- Put many links to other sites without fear of “follow”.
Sometimes you’ve heard that links to other sites are better than “nofollow” to not pass them any linkjuice …
I don’t know if it’s true or not, but from my experience I can say that absolutely nothing happens because they are follow links.
But I’m not saying it for this contest, but for many contents that I have well positioned and have a lot of links.
Of course, always to sites that come to mind and add value and information to the topic of the post.
I linked to all these sites and themes:
<font color=”#ffff00″>-==- sync:ßÇÈâÈâ
Dinorank displaces you and Enlazalia connects you
Post presentation of Dean’s contest.
Adsensei’s SEO contest.
The SEOEvolution contest.
The SEOVeinte contest.
Bioenciclopedia.com talking about the panda bear.
Google Panda in Wikipedia.
My post about SEO for WordPress.
Blog by Rubén Alonso.
The classification of the contest from SEO Box.
5- Generate constant traffic, but not artificial, to the post.
Here weighs a lot to be a blogger, have a community behind and recurrent traffic to the blog from Google.
If you don’t have that and you have a new domain with a landing for the contest, it’s hard to get visits other than yours or the ones you get “that way”.
In this case my strategy to get traffic in the article every day was:
Change my popup. Instead of capturing subscribers out there for a few days I put the photo of my post with the legend “Do you want to see me disguised as Panda? It drew attention and showed it to almost 1,000 people a day who arrive at the blog: traffic secured to the post.
Focus a lot and make it easier for the reader to share it on social networks. I think that (the one who wanted to) felt identified with the subject of the donation and somehow became more involved, and then I explained well how he could give me a cable or even just share it.
6- Support me in my community of subscribers.
There are people who don’t like me doing this, which I still don’t understand no matter how much they explain it to me.
I don’t see that there is anything wrong with asking your subscribers for help so that, on a 100% voluntary basis, if in any way they feel that you have helped them at some point because they want to give you a cable with whatever it is that you put to them.
What happens is that it fucks when you don’t have the possibility of doing that, either because you don’t have a community, or because you do have subscribers but you don’t have that kind of “good relationship” with them.
To the point, I have asked my subscribers for help through the post itself and two mailings in this way:
First mailing to let them know the post and the contest.
Actions they could do inside the post: share it, click on the stars and comment.
Second mailing to request a link from your blog to my post.
This second mailing didn’t go too far, because the request was somewhat delicate and I knew that very few would do that.
It was a segmented mailing only to a little more than 100 people who had done some action inside the post, that is to say, who had shown an interest in giving me a hand.
Of all of them, I think that in the end they didn’t reach 15 people, that’s about 15 links.
On the other hand, having a blog, a community and a strategy allows you to have these metrics:
6.032 visits to the page.
228 star ratings.
52 shared on Facebook.
110 retweets on Twitter.
13 times on Linkedin.
22 shared on Google Plus.
7- At the end the most important thing: the linkbuilding.
I always said because it’s true, that I have never looked for linkbuilding because I dedicate myself to write the best content I can and then the links that come, welcome are but they come alone because that’s how it’s born from whoever links me.
Halfway through the contest I realized that in an SEO contest … either I was doing linkbuilding (and better than anyone) or I was not going to have a chance to win.
Go ahead that some of the techniques and strategies employed can be considered more or less “clean”, but whatever is a subjective opinion of each person and for me not cease to be each of these things “own resources” and lawful I could use. In no case have I used bots or bought domains from mansalva to create dirty links or anything like that.
More than anything because I don’t know, but I’m sure there are techniques to fake links because there were people in the TOP10 with several thousand links ? when I think it was not even 30 or so.
In everyone’s opinion what is Blackhat and what does not cross that line.
Well, let’s go with the ideas I put into practice:
I’ve already talked in the previous point about asking the most involved subscribers for a link from their blog. About 15 links.
Fellow bloggers to whom I wrote personally and wanted to wire me from their blogs. About 8 links.
Collaboration agreement with Permalink to generate reviews in several digital newspapers. About 8 links.
And nothing more, at least nothing more “searched” or promoted by me.
Then (as far as I know, there are probably some more) there were people who willingly wanted to give me a hand.
And if not, please say so here so that everyone knows. These people who did tell me of their intention to help me are:
Ruben Alonso, doing a 301 from the post with which I participated that I had at the end by third page.
Miguel Cidre, doing a 301 just like Ruben. Watch this video: https://www.youtube.com/watch?v=abI4EVpOfu0
8- Extra ball: details and crazy tests.
In a sort of miscellaneous or drawer disaster, I leave you some other loose things that I did and could help.
Some details that I have taken care of very much:
Thanks on Twitter to EVERYONE who shared the post, from day one.
Respond to ALL post comments.
Update the content for the last three days, with a photo of the position and about 500 more words.
With 3 days left when I was in the TOP3, I did quite a bit of “manual CTR” involving my family and the closest environment.
Crazy tests to the desperate, or what I did at SEO on page level on the 24th in the afternoon…
Open the post I couldn’t beat, the Blog-SEO one, and study it.
I added links to the three contests I had posted.
Some variants of the keyword that hadn’t occurred to me.
I entered the table of contents at the beginning of the post, not later.
I added the links to Dean’s blog and David Ayala’s blog right at the beginning.
And my favorite (house brand pot out): I put an H1 inside the content (with a pair).
Apart from everything said, with so many things and factors is difficult to know what weighs more (I think in general linkbuilding) and if there is something in particular that made me climb the last day.
I think that’s not all, I can’t think of any more actions I did within the contest.
Conclusions about the contest and notice in the comments.
Very briefly, because the post is becoming too long:
It has been a great contest in which it has been possible to learn a lot (the one that has wanted)
A branding success for Uwelcome2019 Networks.
I’m left with the satisfaction of getting the win, my 50% of the prize and being able to donate the rest to the AECC.
The issue of criticism screwed me, but I know it’s inevitable and that’s what there is. And the insults are already…
Speaking of criticisms, I’d like you to comment on what you like, but one thing I want to say clearly.
This is not Twitter or any social network: this is my home.
If you want to say anything I don’t care if it’s for or against, but I ask you two things to approve the comment:
That it be about SEO and/or about the contest, if possible.
Don’t disrespect or insult me or anyone else.
Nothing more, always within those two questions, I am delighted to hear you 🙂
A big hug and a thousand thanks to everyone!